How will the events and meetings industry recover?
The main sentiments from social media about the important questions of our industry.
Our current mood can be summarized in two gifs:
And Twitter is mostly filled with spam-like content when it comes to COVID-19 in general that serve as an echo chamber:
The mostly visual Instagram is living almost in a state of denial with beautiful pictures of venues with the occasional mention of a global pandemic:
View this post on Instagram
Hello everyone 😘😘😘😘 Missing you and the Events world generally but the most important thing is for you to stay safe,healthy and to be alive. Please stay safe. We love you💋💋💋💋💋❤️❤️❤️❤️❤️ #weddingstyleinspiration #weddingdecorinspiration #naijastyle #iloveevents #akuredecorators #akureweddingdecoration #nigeriandecorator #psquaredecor #psquareoutfits #psquarebridals #psquareevents
View this post on Instagram
PROEM National Event services is helping those in the hospitality business! Keeping our communities safe and continued social distancing with tents, structures, tables, chairs, bars, flooring, lighting, security, portable restrooms, generators, and HVAC. Learn more https://proem.org/covid-19-services
But the overall productive sentiments of our industry can be broken up into two categories:
We need to adapt and go Virtual
@4markb lists down 4 things you must get right when you move physical #events to #digital— Institute of Virtual (@IofVirtual) May 28, 2020
.#virtualevents #eventprofs #eventsprof #eventpros #eventtech #pr #b2b #eventplanners #conferenceplanners #marketingprofs #marketing #eventproductionhttps://t.co/J8GsXJB9ZP
We need to Weather the Storm (and we’ll be back to normal)
We know it can be scary to not know what's next. As a member, you'll connect with industry partners for career opportunities and have access to our online career center. Brighter days are ahead. We will get through this together.🌟— NSMH Headquarters (@NSMH) May 28, 2020
.#NSMH #NSMHstrong #HospitalityStrong pic.twitter.com/txdYgL0otv
WIth the slightly more nuanced hybrid:
Yes we need to adapt, but Virtual how?
Which of these do you agree with?
As a representative of a venue, of course I have an incentive to side with those who want to seek normalcy, but normalcy may be in short supply in the coming months. I believe venues and meeting planners need to work together to evaluate the real needs of a particular event. For corporate training, it may be wise to allocate budget away from F&B into livestreaming the event for those who wish to train from home, while providing incentives for attendees to show up with tchotkes or extra materials. Networking events can have a virtual booth for attendees to visit which will connect you to someone waiting in a virtual queue. Perhaps Google is right; we need a smarter, hybrid approach.
One note about our industry in general: we are amazingly positive. It comes with the industry, as we pride ourselves on understanding people and our willingness to help. It’s a shame that our positivity doesn’t trend more.Back to frontpage